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How does the new loyalty programme work?Updated 8 days ago

How does the new loyalty programme work?

Our new loyalty programme is powered by LoyaltyLion and features three membership tiers: BronzeSilver, and Gold.

You'll earn 5 points for every £1 you spend, and 100 points are worth £1 in rewards that can be redeemed against eligible purchases.

At launch, all customers will begin in the Bronze tier, regardless of previous spending history. As you continue to shop and earn points, you'll have the opportunity to progress through the tiers and unlock additional benefits.


Delivery benefits by tier

  • Bronze – Free standard delivery on orders over £25
  • Silver – Free standard delivery on all orders
  • Gold – Free standard delivery on all orders


Reward options

Once you've earned enough points, you can redeem them for a range of rewards, including:

RewardPoints Required
5% off your order150 points
10% off your order300 points
15% off your order450 points
£5 off your order500 points
20% off your order600 points
£10 off your order1,000 points


Rewards can be redeemed against eligible products, making it easy to save on your favourite earrings while earning even more points with every purchase.

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